Tuesday, September 7, 2010 15:55

How the superrich are surviving tough times.

Posted by admin on Tuesday, October 14, 2008, 18:01
This news item was posted in Banking Crash, Stock Market Flameout category and has 65 Comments so far.

Upper East Sliders

Where cutting back means ditching the private jet. How the superrich are surviving tough times.

By Holly Peterson | NEWSWEEK
Published Oct 11, 2008
From the magazine issue dated Oct 20, 2008

If you’d wanted to gauge the mood of Manhattan’s richest people in the midst of the economic meltdown, you might have dropped in on Swifty’s restaurant the other night, in the chic precincts of the Upper East Side, where the brown leather banquettes are home to insiders who don’t mind sitting in proximity to people just like themselves.

Whether they are neighbors at the Park Avenue co-op down the block or played together on the Exeter lacrosse team 30 years ago, almost everyone in Swifty’s knows everyone else. Even in this cozy refuge, the catastrophe unfolding a limousine ride away on Wall Street is being felt, leading co-owner Robert Caravaggi to call a special employee meeting last week. “We told the staff to be mindful of the economic situation and to take extra-good care of the customers and to be aware of what’s going on in their lives,” he said.

If you do not have your own Jet Port then you are a fucking LOSER!

If you do not have your own Jet Port then you are a fucking LOSER!

Business at Swifty’s is holding up, because misery loves company even among millionaire bankers, and because belt-tightening in this set doesn’t mean cooking your own dinner, it means flying commercial instead of chartering a jet to fly to Aspen for the Columbus Day weekend. (Not that they couldn’t afford the $80,000 round trip, I heard several say, but it just didn’t “feel right.”) Everyone is talking about the fabulous new JetBlue terminal at JFK airport with its gourmet food delivery.

The bottom line, so to speak: on the Upper East Side, where I have lived for 30 years in a few buildings on the same street, I’ve never seen a mood quite like this one. Everyone is just plain scared, but no one is talking specifics. The thing about rich people is you never know exactly how rich they are or where their money is. Some of my neighbors are a hundred times richer than I will ever know. Others have a palatial city apartment and a house on Gin Lane in Southampton, but very little cash. So they may look rich from the driveway, but they actually sweat the bills each month. Figuring out who’s been hardest hit means knowing where their assets lie: art, real estate and piles of cash and Treasury bills; others were rich mostly in the now worthless stock of the Wall Street companies they worked for.

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